Job Overview
Grassy Flats Resort & Beach Club | Marathon, FL Full-Time
On-Site Only
Creative, Fast-Paced, and Purpose-Driven
About Us
Grassy Flats isn’t just a resort. It’s a lifestyle brand rooted in sustainable luxury, saltwater wellness, and good energy. From full moon parties to kitesurf sessions at sunrise, we bring together travelers, locals, artists, chefs, and musicians to celebrate what the Florida Keys are really about. Your job will be to help tell that story.
We’re looking for a smart, creative, and highly organized content and marketing mind. Someone who knows how to capture a moment, build a brand, and connect with people in a real, thoughtful way. If you love the balance of planning ahead and jumping into the action when it counts, you’ll fit right in here.
What You’ll Do
This role is all about creating, managing, and growing the voice and visual identity of Grassy Key Resort Group and Grassy Key Adventure Park across platforms. Responsibilities include but are not limited to:
- Creating photo, video, and written content across all social media platforms
- Managing seven (7) social accounts with intention and consistency
- Running a content calendar that reflects our events, energy, and real-time moments
- Designing and sending email blasts for resort happenings, Lagoon events, e-commerce sales, guest events, and venue promos
- Engaging with our community online — DMs, comments, shares, tags, and reposts
- Working closely with events, food and beverage, and hospitality teams to keep content aligned with what’s actually happening
- Tracking performance and finding new ways to grow and connect
- Staying ahead of trends, testing new formats, and always learning better ways to reach our audience
What We’re Looking For
- Minimum 2 to 3 years of experience in social media marketing or brand content strategy
- A portfolio or examples of content that tells stories and builds real engagement
- Strong writing, photography, and visual storytelling instincts
- Experience with Instagram Reels, Meta Business Suite, Canva, Klaviyo, and Google Drive
- Organized and consistent with a strong eye for design and tone
- Self-motivated and proactive, with the ability to adapt quickly when things shift
- Naturally curious and always looking for new tools, features, and ideas
- Local to the Florida Keys or open to relocating
Why Join Us
- Be the creative voice of one of the most unique properties in the Keys
- Attend and promote events that range from wellness retreats to rum tastings to beach concerts
- Work with a team that values creativity, collaboration, and doing things differently
- Flex your creative skills daily and help build something with meaning and momentum
- Competitive pay and long-term growth potential
- Live where others vacation, and spend your days sharing stories that matter
This is a creative role in a hands-on environment. If you’re ready to bring your ideas to life in a place that values good work and good people, we’d love to connect.
Job Type: Full-time
Pay: $50,000.00 - $65,000.00 per year
Benefits:
- Dental insurance
- Employee discount
- Health insurance
- Paid time off
- Vision insurance
Work Location: In person
