Job Summary
We are seeking a dynamic and results-driven E-commerce Specialist with expertise in Amazon and TikTok platforms to elevate our online presence and sales performance. In this role, you will develop and execute innovative digital marketing strategies, optimize product listings, and manage paid advertising campaigns across multiple channels. Your energetic approach will help us connect with target audiences, boost conversions, and drive measurable growth in our e-commerce ventures. This paid position offers an exciting opportunity to leverage your skills in a fast-paced, digital-first environment committed to excellence and innovation.
Responsibilities
- Develop comprehensive e-commerce strategies tailored for Amazon and TikTok marketplaces, including product listing optimization, keyword research, and content creation.
- Manage and optimize paid advertising campaigns using platforms like Google Ads, Facebook Advertising, and TikTok Ads to maximize ROI.
- Utilize SEO tools and web analytics reporting to analyze performance metrics, identify trends, and refine marketing tactics for improved visibility and sales.
- Create engaging visual content using Adobe Photoshop, Adobe Creative Suite, and graphic design skills to enhance product listings and social media campaigns.
- Implement marketing automation tools and website management systems such as WordPress, HTML, CSS, and Google Tag Manager to streamline campaign setup and tracking.
- Conduct market research on competitors’ strategies within the e-commerce space to identify opportunities for growth through paid search marketing (SEM) and social media advertising campaigns.
- Monitor web analytics like Google Analytics to generate insights on customer behavior, campaign effectiveness, and overall website performance.
- Coordinate social media management efforts across platforms including TikTok, Facebook, and other social media channels to build brand awareness through targeted advertising campaigns.
- Support email marketing initiatives by designing campaigns that nurture leads and promote products effectively across various digital channels.
- Stay updated on industry trends in digital marketing, performance marketing, B2B marketing strategies, and emerging e-commerce tools to keep our approach innovative.
Experience
- Proven experience managing e-commerce platforms such as Amazon Seller Central or Vendor Central with a focus on marketplace optimization.
- Demonstrated success in running paid advertising campaigns on Google Ads (Google AdWords), Facebook Advertising, TikTok Ads, or similar platforms with measurable results.
- Strong proficiency in SEO tools, web analytics reporting tools like Google Analytics, Google Tag Manager, and marketing automation systems.
- Skilled in content creation using Adobe Photoshop, Adobe Creative Suite (Illustrator, Premiere Pro), along with basic knowledge of HTML/CSS for website management.
- Experience with social media marketing strategies that include content management systems (CMS), social media advertising campaigns, and performance analysis.
- Ability to analyze data from web analytics tools to inform decision-making processes for digital campaign setup and optimization.
- Knowledge of B2B marketing tactics within the e-commerce landscape is a plus but not required.
- Excellent communication skills combined with a proactive attitude towards learning new digital marketing techniques in a fast-evolving environment.
Join us if you’re passionate about harnessing the power of digital channels like Amazon and TikTok to create compelling shopping experiences! This is your chance to be part of a vibrant team dedicated to pushing boundaries in e-commerce innovation while developing your career in a supportive environment that values your expertise.
Pay: $90,000.00 - $110,000.00 per year
Work Location: In person
